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Selling Intangiblesby Grant D. Fairley
ISBN 978-0-9780275-5-1 Selling intangibles is the toughest - and most rewarding - of all types of sales and marketing. If you have jumped into this pool, you learn very quickly that there is no shallow end. It is a rush mixing fear and excitement together as you compete in a world that likes to be able to touch what it buys. Grant Fairley will show you how to succeed at this sport by learning how to communicate effectively with your clients. You'll also learn how to handle the ups and downs that are definitely part of this life. As you explore this book you will be reminded why selling intangibles is the most exciting part of the marketing game. For everyone else - here's a secret... we all are in sales and we all are selling intangibles as part of our everyday life. Find out how to understand and talk about the most important things in life - the things you can not touch or hold. It might just change your life. Oh... and we apologize in advance - you may have some laughs while you read this book too... Chapter Titles
Grant D. Fairley is a person who has presented and sold ideas, products and services over the past 25 years. He is a graduate of Wheaton College, Wheaton, Illinois. He has had success in the financial industry, with charitable organizations, health care services, technology, inventor and as a best selling author and speaker. Grant is an IBM Business Partner and continues to consult for a number of businesses. He continues to write books, produce video presentations and conduct seminars, workshops and retreats across the U.S. and Canada as a principal presenter with Strategic Seminars. Grant & Cari Fairley and their children make their home in Windsor, Ontario. For more information on his seminars please visitwww.strategic-seminars.com.Coming August 2009
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